Can we get fashion to integrate the gender perspective? Is it possible for the fashion industry to abandon gender stereotypes? Is a new model enhancing all forms of diversity, including gender, instead of excluding them possible? Can fashion, as a key practice in the construction of sociocultural patterns, play in favour of the visibility of a multitude of realities and become a real tool for social and cultural changes?
If you are a student of fashion or any another discipline related to it, the Sustainable Challenge 2020 offers you the possibility of using your creativity to deconstruct the gender stereotypes that occur in fashion today. Because there is no sustainable fashion without a gender perspective.
MODA-FAD, Design Manchester and the British Council are looking for 40 students from British and Spanish schools to work in teams developing proposals with a gender perspective in areas of fashion such as design, pattern making, marketing, journalism, retail design, casting, photography, styling, etc. This second edition of the Sustainable Challenge will be part of Design Manchester (from November 12 to 16) and will culminate during Barcelona Design Week (from November 17 to 26).
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